Peak printing
Best for: a primary logo, mascot, recognizable symbol, or short brand mark.
The sloped peak occupies the largest front-facing visual area and is easier to notice at a distance. Keep essential details away from panel seams and avoid tiny text.
Valance printing
Best for: a business name, team name, web address, phone number, or short tagline.
The straight horizontal valance sits closer to eye level. Wide, simple artwork and high-contrast lettering generally read most clearly.
Peak + valance
Best for: most commercial and event tents.
Put the memorable logo on the peak and the readable organization name or message on the valance. This prevents either area from becoming overcrowded.